The ACA Advertising Copy Advice service helps advertisers, agencies and marketers identify potential compliance risks before advertising goes live. Offered independently under the ACA and aligned to the advertising codes administered by the ARB, the service provides practical guidance to reduce the likelihood of complaints, delays or adverse rulings.

Two options are available:

• Basic Assessment – a high-level traffic-light review (green / amber / red) highlighting potential compliance concerns without rewriting the work.
• Detailed Opinion – deeper analysis with practical guidance, suggested amendments and compliance recommendations (charged hourly).

Copy Advice provides an informed independent opinion but does not replace the advertiser’s responsibility for compliance or guarantee immunity from complaints.

1. The normal required time for advice by the Advertising Copy Advice is two working days (excluding the day of submission of the script)
2. An express service can be requested. The time required for an express advice is one working day (excluding the day of submission of the script). An additional charge will be levied for these scripts.
3. An “Urgent Express” service:
   • Submit scripts by 10H00 and advice will be provided by 16H00 on the same day.
   • Submit scripts after 10H00 and advice will be provided 24 hours later (i.e. in by 11H00 – and advice will be sent by 11H00 the next day).
4. Members pricing: R4,350 per script | Non-members: R5,500
5. Should further advice be required over and above the initial advice it would be charged at R3,850 per hour

ACA Advertising Copy Advice

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ACA Advertising Copy Advice – Process Flow

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ACA Advertising Copy Advice – Template

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ACA Advertising Copy Advice – Intake Form

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