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ACA to Host AI in Advertising Forum: Exploring Impact, Innovation, and Industry Readiness

Johannesburg, February 2025 – Artificial intelligence is no longer a futuristic concept—it’s here, and it’s reshaping the advertising and creative industries at an unprecedented pace. But beyond the headlines and hype, what does AI really mean for agencies, brands, and marketers? How is it already being used? What are the legal, ethical, and creative implications? And most importantly, how can industry professionals stay ahead of the curve?

The Association for Communication and Advertising (ACA) will host an AI in Advertising Forum on 13 March 2025 at the WPP Campus in Johannesburg. This action-packed afternoon will bring together leading voices from across the AI and advertising landscape—from agency leaders and brand pioneers embracing AI to the computer scientists engineering the very algorithms driving this transformation.

This Forum will tackle key barriers to AI adoption in advertising, including:

  • The scope of AI in advertising today and where it’s headed
  • Trust, legality, and ethical considerations – when and how to use it responsibly
  • AI tools, techniques, and technologies already in use by leading companies
  • The cost, efficiency, and human impact of AI in the marketing industry
  • Practical next steps for integrating AI into your work and staying competitive

Ideal for agency leaders, marketers, creative professionals, educators, technologists, and strategists, the event offers a rare opportunity to step beyond your organisation’s challenges and engage with like-minded professionals navigating similar questions.

Event Details
Date: 13 March 2025
Time: 12h30 – 17h00
Venue: WPP Campus, Woodmead
For more information contact sne@acasa.co.za or call the ACA on (010) 880 3399

Limited space available. Speaker line-up and ticketing details will be announced soon via ACA social platforms.

The ACA is the official representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

Prepared for:
The Association for Communication and Advertising
Gillian Rightford – Executive Director
(010) 880 3399

Editorial contact
Franco D’Onofrio
Twiga Communications
Telephone No: (082) 443 4410/ (011) 024 3983
Email Address: franco@twigacommunications.co.za