Recognising Remarkable Results: Introducing the 2023 Effie Awards Jury

Johannesburg, July 11th 2023 – The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The winners of the 2023 program will be announced at a gala awards ceremony to be held in Johannesburg on September 15th, 2023.

The jury members, entrusted with Awarding Ideas that Work®, have been carefully selected based on their knowledge and experience within the marketing, communications, and advertising sectors. The 2023 panel consists of esteemed industry leaders and trendsetters drawn from various disciplines on both the client and agency sides, including the C-Suite, senior management, strategy, digital, creative, research, and media.

To provide an even better experience for agencies and marketers submitting entries, the Effie SA committee, following a request for approval to Effie Worldwide, has implemented key changes in the judging process for the 2023 Effie Awards South Africa.

  • There has been a reduction in the number of overall judges selected this year, but an increase in average seniority of the judging pool.
  • Second-round judges will be drawn from the first round panel, ensuring increased consistency in the adjudication process.    
  • Second-round judges will be exclusively selected from participating judges representing ACA member agencies, along with leading marketers.
  • Another critical change is the extension of time allowed for reading cases prior to  formal judging, now extended to seven days, ensuring a more thorough review and well-informed judging process.

“We are absolutely thrilled with the calibre of judges for this year’s Effie Awards. As a collective, they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals from both the client and agency sides. The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, which are key to an effective and equitable process,” says Mathe Okaba, CEO of the ACA.

The first-round judges will review, discuss, and score submissions on July 19th, after which the panel will finalise the “shortlist” that will proceed to the second round.

During the second round on August 8th, all shortlisted campaigns that have proven to be effective and have achieved marketing objectives will be evaluated by the second selected panel of judges. This round will involve scoring and identifying campaigns that will be awarded finalist status and deemed deserving of a highly respected Effie Award.

The top honour, the Grand Effie, will be judged by a third jury, once again drawn from the existing jurors, together with extra participants. The Grand Effie judging panel consists of C-Suite representatives, who are tasked with awarding the most effective campaign of the year. Grand Effie winners are not guaranteed; however, campaigns worthy of such an award will only be considered among the Gold Effie winners selected in round two. The Grand Effie judging will take place on August 30th, 2023.

“We look forward to the panel once again confirming and highlighting the value our industry delivers to the marketing and communications sector. We are thrilled to announce that we have made tweaks to the programme, particularly with respect to improving the judging process and look forward with great pleasure to announcing the most effective work of the year on September 15th at the Gala event,” comments Okaba.

Jury Co-Chair, Mpume Ngobese, adds: “We are privileged to have a jury comprised of such esteemed professionals entrusted with selecting the work that truly delivers results. The varied panels employed by the Effie program ensure that winning cases will have been subjected to extensive rigor throughout the adjudication process. I look forward to highly engaging and valuable discussion and debate during the various rounds of judging.”

Effie Awards South Africa 2023 Round 1 Jury




Angie Hattingh

Strategic Planning Director

Superunion Africa

Astrid Staegemann

Media Director – South Africa


Atiyya Karodia

Strategy Director


Babalwa Nyembezi

Strategy Partner


Brunella Boamgard

Lead: Brand Integration/Execution


Buli Ndlovu

Executive Head: RBB Marketing


Candice Goodman

Managing Director


Carel Scheepers

Head of Strategy

Havas Worldwide

Carl Willoughby

Chief Creative Officer

TBWA Hunt Lascaris

Carlo Murison

Group CEO / Group CCO

Two Tone Global

Charles Erasmus

Head of Strategy & Design Thinking


Danny de Nobrega

Managing Director

Kilmer & Cruise

Fran Luckin

Chief Creative Officer

Grey Advertising

Gillian Rightford

Managing Director


Jabulani Sigege

Executive Creative Director


Jacques Du Bruyn 

Managing Director


Johanna McDowell

Founder and Chief Executive Officer


Justine Drake

Executive Content Director

John Brown Media

Laurent Marty

Chief Strategy Officer

Joe Public

Makosha Maja-Rasethaba

Chief Diversity Officer & Head of Strategy (JHB)

M&C Saatchi Abel

Mogorosi  Mashilo

Founder & Director


Moliehi Molekoa

Managing Director

Magna Carta Reputation Management Consultants

Mosala Phillips

Chief Marketing Officer

Old Mutual

Neo Makhele

Chief Strategy Officer

Ogivly South Africa

Ponatshego Makhuza

Shopper Marketing Lead


Refilwe Maluleke


Yellowwood MD

TBWASA and Yellowwood Future Architects

Sarah Dexter  

Chief Executive Officer

MullenLowe South Africa  

Thibedi Meso

Chief Creative Officer

House of Brave

Thomas Lawrence

Marketing Manager


Tseliso Rangaka

Chief Creative Officer

Draft FCB

Tshiamo Tladi

Strategy Director: Retail – Song (Africa


Vikash Gajjar

Strategy Director

Razor PR, an M&C Saatchi Group company

Warren Moss

Chief Executive Officer


Yasmin Kathoria

Brand Growth Director

Kantar Consulting

Zayd Abrahams

Chief Marketing and Strategy Officer

Tiger Brands

Zetu Damane

Chief Strategic Officer


“It’s an honour to be co-chair of the 2023 Effie SA jury with Mpume and I’m truly excited about seeing and being part of the adjudication process, as we seek to recognise the most effective work our industry has to offer. We’ve taken extra care to see how we can improve the entire process this year and we’re confident that these changes will further improve this amazing platform. I’m committed to work with our jury, to find and recognise our industry’s strongest ideas that prove their business impact,” adds Pete Case, Creative Chairman of Ogilvy SA and Jury Co-Chair.

Tickets for the 2023 Effie Awards, taking place on September 15th are available for purchase exclusively online via the dedicated ticketing portal by clicking here.

The Effie Awards South Africa is hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise marketing communication that is not only creative but, most importantly, effective.

The awards are in proud partnership with the Nedbank IMC Conference, Africa’s foremost integrated marketing conference. Attendees will gain valuable insights at the Nedbank IMC conference taking place during the say, and then witness how these insights are applied to achieve remarkable results at the Effie Awards Gala in the evening.

Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023. For more information on the 2023 Effie Awards, visit

About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit or call the ACA on +27 10 880 3399

Prepared for:
Association for Communication and Advertising (ACA) and Effie South Africa
Mathe Okaba – CEO ACA
+27 10 880 3399

Editorial contact:
Twiga Communications
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