Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Johannesburg, May 05th 2023 – Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance.
In 2022, Effie South Africa launched the first dialogue series with C-Level CMO/CFO and CMO/CTO power couple dialogues focusing on collaboration across business units, approaches and lessons learned.
According to the Association for Communication and Advertising (ACA) CEO, Mathe Okaba, ” Effie champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives, and first-class insights into marketing strategies that produce results. This dialogue series is designed specifically to deliver on the Effie mission, and we look forward to an engaging and insightful series of events.”
Effie South Africa will partner with the Gordon Institute of Business Science (GIBS) to bring the series to life. The dialogue series kicks off at 17h30 on Thursday, 25th May at GIBS Illovo, with the ‘Creativity Panel’ moderated by Pete Case, CEO & Creative Chairman, Ogilvy South Africa.
Anwar Jappie, Chair of Effie South Africa, added, “Marketing effectiveness requires collaboration across business units, and the leadership team should model this behaviour so it can be replicated across the organisation. Our focus is on sharing learnings and best practice in relation to marketing effectiveness. In 2023, our four dialogue sessions will focus on key areas impacting on business growth as a result of the marketing function, and each dialogue will be anchored by multiple leading voices within the industry. Moderating and keeping the conversation flowing will be the responsibility of various members of the Effie South Africa committee.”
By bringing together industry leaders to discuss and share insights on marketing effectiveness, the Effie South Africa dialogue series is playing a vital role in driving the future success of the marketing industry. Details of the Effie dialogue series are as follows:
May – Creativity: Creative and Effective Marketing – moderated by Pete Case, Ogilvy South Africa
July – Procurement: Is Efficiency working against the growth mindset – moderated by Karabo Songo, ACA Chair
August – Technology: Technology as an enabler to marketing effectiveness – moderated by Anwar Jappie, Google
September – CMO/CFO: Navigating uncertainty together – moderated by Zayd Abrahams, Tiger Brands
The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, recognise marketing communication that is not only creative but, most importantly, effective. The awards are now in proud partnership with the Nedbank IMC Conference, Africa’s foremost integrated marketing conference. Winners of the 2023 Effie Awards will be announced on September 15th, 2023.
“Marketing effectiveness is a key focus for the industry, and the Effie South Africa dialogue series provides an engaging platform to facilitate industry-level conversations. We’re excited to see the series expand in 2023 and look forward to the insights and knowledge-sharing that will come from these thought-provoking panels,” concludes Okaba.
Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023. For more information on the 2023 Effie Awards, visit www.effieawards.co.za.
Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results. The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success. For more details, visit effie.org.
About the ACA
The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.
For more about the ACA visit www.acasa.co.za or call the ACA on +27 10 880 3399
Association for Communication and Advertising (ACA) and Effie South Africa
Mathe Okaba – CEO ACA
+27 10 880 3399
Telephone No: +27 82 443 4410 / +27 11 024 3983
Email Address: email@example.com