Effie Awards South Africa Entry Deadline Fast Approaching

Johannesburg, June 09th 2022 – The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the Last-Minute Entry Deadline on Wednesday, June 15th.

Entries must be submitted via the Effie Awards South Africa website timeously as acceptance of entries via the portal will close promptly at 12h00.

 Should there still be a need, full details on how to enter, including details on the categories and entry requirements can be found on the ‘how to enter’ tab on the Effie South Africa’s website.

 “Winning an Effie is considered globally to be the pinnacle of effectiveness in our profession. It is the most respected marketing effectiveness award and provides brand and agency teams with global recognition for having delivered effective results with respect to business and marketing communication objectives,” says Mathe Okaba, ACA CEO.

“The inaugural Effie Awards held in 2021 highlighted the most effective campaigns of the year, and we look forward to building on that success by recognising and awarding this year’s entries. Agencies still have time to enter and we encourage all teams to get their entries in on time and receive the recognition they so rightly deserve,” concludes Okaba.

 The Effie South Africa Jury will adjudicate entries during the first round of judging taking place on Wednesday 10th and Thursday 11th August, with the second and final round scheduled for Wednesday 24th and Thursday 25th August. The Grand Effie judging session takes place on Thursday 29th September, where the entry adjudicated to have been the most effective will be selected. 

 Effie Awards South Africa winners will be announced at the inaugural Effie Awards Gala on the 27th October.

 For more information visit the Effie Awards South Africa website at or visit

 Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.  


About Effie®

 Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit

 About the ACA

 The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

 For more about the ACA visit or call the ACA on (010) 880 3399

 Prepared for:

Association for Communication and Advertising (ACA) and Effie South Africa

Mathe Okaba – CEO ACA

(010) 880 3399

 Editorial contact:

Twiga Communications

Telephone No: (082) 443 4410/ (011) 024 3983

Email Address: