The positive news, is we are making progress

MEDIA RELEASE   The ACA unveils its new brand identity Date:  November 16th 2020    With a view to preparing it for a new era in the industry in South Africa, the Association for Communication and Advertising has unveiled its new logo and corporate identity. “The...

ACA Statement on the Clicks MatterOur members are committed to fostering trust between marketers and agencies and transforming the advertising and communications industry at large. The aim is clear: to positively influence and impact the professional and operational...

Nominations for MAC Charter Council Announced

Handshakes and Promises - A happily ever after or a marriage made in hell.Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations of ad agencies. Here she unpacks...

ACA launches webinar series on critical role of human capitalThe inaugural webinar, titled The Importance of Human Capital in an Agency will be held on the 6th August and features business leaders drawn from a range of industries. The first order of business is to...

ACA Board of Directors and Executive for 2020/21 AnnouncedThe new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General Meeting held on Wednesday 24th June 2020. The AGM was held...

Level 3 advertising shoot protocols to be discussed in industry wide conferenceThe Advertising Industry was given the all clear at the start of May to return to the workplace following updated Directions published by the Department of Communications and Digital...

The ACA and MASA launch joint initiative to future proof the industryThe Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue...

ACA updated pitch Guidelines during COVID-19 PandemicJohannesburg, May 8th 2020 – In light of the challenging economic circumstances brought about by the devastating COVID-19 pandemic, the ACA has initiated a number of #ACACaresCovid activities to provide guidance and...

Inaugural Effie Awards South Africa postponed to 2021Johannesburg, April 21st 2020 –The Association for Communication and Advertising (ACA) announced today that the 2020 Effie Awards South Africa programme has been cancelled and that the inaugural Effie Awards South...