Deadline to enter the Effie Awards extended

Johannesburg, June 8th 2023The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final deadline on Thursday 21st June.  

Entries must be submitted exclusively via the Effie Awards SA website timeously. Acceptance of entries via the portal will close promptly at 17h00 on the day.

Full details on how to enter, including details on the categories and entry requirements are available the ‘how to enter’ tab on the Effie Awards SA website.

“We understand the demands and commitments that agencies and marketers face, especially during this busy period. That’s why we have extended the submission deadline for the 2023 Effie Awards, providing a final opportunity to enter. We strongly encourage all agencies and clients to seize this extension and ensure they have a chance to win.

Winning an Effie is a prestigious achievement, globally recognized for delivering effective results in line with business and marketing objectives. Don’t miss out on the recognition you truly deserve. Submit your entries on time and claim your well-earned acknowledgment,” says Mathe Okaba, ACA CEO.

The Effie South Africa Jury will consider entries during the first round of judging on Wednesday 19th July, with the second and final round scheduled for Wednesday 26th July. The Grand Effie judging session, where a select panel of judges will deliberate on whether to award a Grand Effie, will take place a week prior to the Effie Gala event.

The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise marketing communication that is not only creative but, most importantly, effective. The awards are now in proud partnership with the Nedbank IMC Conference, Africa’s foremost integrated marketing conference. Winners of the 2023 Effie Awards will be announced on September 15th, 2023.

Join the conversation using the hashtags #EffieAwardsSA, #MarketingUpClose, and #NedbankIMC2023. For more information on the 2023 Effie Awards, visit

About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit or call the ACA on +27 10 880 3399

Prepared for:
Association for Communication and Advertising (ACA) and Effie South Africa
Mathe Okaba – CEO ACA
+27 10 880 3399

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