2024 Outgoing ACA Chairman’s Speech

Ladies and Gentlemen, esteemed members and stakeholders,

Good evening. As I stand before you today, reflecting on my tenure as Chairman of the Association for Communication and Advertising of South Africa (ACA), I am filled with a profound sense of anticipation for what lies ahead.

This past year has been a whirlwind of challenges and need I say triumphs, and we couldn’t have done it without the exceptional support from our ACA Exco: John Dixon, Wayne Naidoo, and Sharleen James, our Vice-Chairman. Their dedication has been invaluable. And, of course, a special mention to Gillian Rightford, our interim Executive Director, who has steered the ship with the skill of an America’s Cup helmsman. Gillian, your work, along with the secretariat, has been pivotal in turning the ACA around.

Now, let’s take a light-hearted stroll through our journey of the last 12 months, shall we?

The global advertising industry, much like our own South African market, has faced what can only be described as an existential crisis. From the pressures of technological advancements to the legislative maze, we’ve had to navigated it all. And let’s not forget the local dynamics – if you thought your mother-in-law was hard to please, try convincing Parliament to rethink the Copyright Amendment Bill and the Performers Protection Act!

But in all seriousness, our advocacy efforts have been relentless. We’ve stood firm in the face of the Labour Relations Act proposal, ensuring our film and TV professionals can continue to create without the looming shadow of overregulation.

Diversity and inclusion have been at the forefront of our agenda. The Women in Leadership Program, bolstered by the generous sponsorship from GIBS, has seen 65 talented women graduate this year. Talk about a power team! Our intern program, in partnership with MICT Seta, has also provided critical opportunities to 12 promising young individuals, with plans to increase this number significantly.

We can’t forget our engagement in the prestigious Effie Awards. Despite a few hiccups – and by hiccups, I mean the kind that make you question if you’re speaking English – our presence was solidified by the attendance of Effie Global COO Allison Womack. Yes, we faced some criticism, but as they say, “what doesn’t kill you makes you stronger,” and I can assure you, we’re stronger and more determined than ever.

The ACA’s strategic focus has been underpinned by the formation of six tribes and a portfolio team. These groups, embracing creativity, DE&I, education, regulatory,
research, and future-proofing, have been designed to tackle the most pressing issues in our industry with a diverse and inclusive approach. If this sounds like a gathering of Avengers, you wouldn’t be far off – although, sadly, we don’t have capes. Yet.

Our participation with the MAC Sector Charter Council (MSCC) to update industry codes has been a testament to our commitment to transformation. The proposed revised codes presented several challenges, but we remain steadfast in our resolve to engage and represent your interests robustly.

Looking forward, the landscape is marked by severe regulatory, economic, and technological challenges. It’s a bit like navigating through Johannesburg traffic – daunting, but not insurmountable. Our goals for the coming year are clear: advocate for favourable legislation, enhance educational opportunities, and promote diversity, equity, and inclusion.

In closing, I want to say that our journey over the last year, with all its highs and lows, has been marked by collaboration, commitment, and a relentless pursuit of excellence. As I hand over the baton, I am confident that the ACA is well-positioned to continue fostering a resilient and innovative advertising industry in South Africa.

Thank you for your dedication, support, and the countless hours you have invested. Together, we are not just setting the foundations for a brighter future; we are building it brick by brick. Here’s to a vibrant, dynamic, and prosperous industry. Cheers!

Thank you
Thabang Skwambane