Effie Awards South Africa Call For Jury Members

Johannesburg, May 18th 2022 –  The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) has issued a call to representatives of the marketing and communications industry to apply for consideration to be appointed to the 2022 Effie Awards South Africa judging panel.

Judging Process

By the time an Effie entry has reached the winners’ circle, it has survived at least two rounds of evaluation from a rigorous jury of senior industry executives focused on identifying the industry’s most effective work.

The judging procedure is conducted in two rounds to select the most effective cases of the year.

In each round a jury of senior industry professionals from a variety of marketing disciplines evaluate entries based on proof that commercial communication was key to the success of the campaign.

The Effie Awards South Africa will furthermore select one case to be judged the ‘Grand Effie’ or overall winner. The winner of this award is either the top scoring case or is selected by a panel of judges from the top tier of gold-winning cases. The Grand Effie winner case not only demonstrates its capability to be effective but also displays a revolutionary breakthrough within the industry.

Criteria for qualification to judge

Round one agency representative judges are typically drawn from Senior/Director level, while final round judges are drawn primarily from the C-suite. On the client side, senior management is invited to adjudicate round one, while final round judges are the top-level marketing executives within the company.

Following round two, the Grand Effie winner will be judged by a Grand Jury of senior industry professionals also drawn from the C-suite.

“Participating in the Effie Awards judging process provides immeasurable benefits to both agencies and clients in terms of deepening their understanding of what it takes to conceptualise and roll out an effective campaign. The Effie Jury is tasked with the responsibility of maintaining the integrity of the industry’s ability to deliver against business objectives, whilst also ensuring that the judging process is conducted according to the highest possible industry standards,” says Mathe Okaba, CEO of the ACA.

Key Dates

Application Deadline       25th May, 2022
Judges Induction             14th June, 2022
Round 1                          10th – 11th August, 2022
Round 2                          24th – 25th August, 2022
Grand Effie Judging        29th September, 2022        

Agency and client representatives interested in participating are invited to apply online via the Effie South Africa website by navigating to

For more information on the 2022 Effie Awards, visit the Effie Awards South Africa website at

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.  

About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit or call the ACA on +27 10 880 3399

Prepared for:

Association for Communication and Advertising (ACA) and Effie South Africa

Mathe Okaba – CEO ACA

+27 10 880 3399

Editorial contact:

Twiga Communications

Telephone No: +27 82 443 4410 / +27 11 024 3983

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