Effie Awards South Africa 2022 Judges Announced

Johannesburg, August 18th 2022The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme  will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October 2022

Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Members of the jury as announced have extensive experience in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing.

“We are absolutely thrilled at the calibre of judges for this year’s Effie Awards. As a collective they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals on both client and agency side. The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, key to an effective and equitable process,” says Mathe Okaba, ACA CEO.

Round one of judging to select the shortlist has been completed with the second round scheduled to take place on the 24th August. During the second round, all shortlisted campaigns which have proven to be effective and having achieved marketing objectives will be evaluated by a second group of judges. Round two of judging will identify those campaigns that will be recognised as having achieved finalist status and those deserving of being awarded a highly respected Effie Award.

The Effie Awards’ top honour, the Grand Effie, will be judged by a third jury. The Grand Effie judging panel consists of C-Suite representatives, tasked with awarding the most effective campaign of the year. Grand Effie winners are drawn from cases adjudicated in round two as Effie Gold winners.

“Varied panels adjudicating cases across the first two rounds and Grand Effie ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. The jury is tasked with the responsibility of maintaining the integrity of the industry’s ability to deliver against business objectives and highlight the benefit to business objectives and bottom line our sector is able to deliver,” concludes Okaba.

The full panel of Effie Awards 2022 judges is as follows:




Amy Harper

Senior Digital Strategist

Wunderman Thompson

Angie Hattingh

Strategic Planning Director


Arisha Saroop

Managing Director

The Media Shop

Atiyya Karodia

Strategy Director


Avik Sarkar

Marketing Director

Kellogg’s SA

Babalwa Nyembezi

Intergrated Strategy Director


Beyers van der Merwe

Chief Executive: Marketing


Bongani Chinkanda

Managing Director

The Brave Group

Brandon Govender

Integrated Executive Creative Director

Joe Public United Durban

Brenda Khumalo

Founder & Managing Director Lobengula

Lobengula Advertising

Brendan Hoffmann

Executive Creative Director

Joe Public CPT

Bridget Harpur

Head of Marketing

Volkswagen SA

Brunella Boamard

Lead: Brand Integration/Execution


Bruno Cosentino

CMO Africa AB InBev

AB InBev

Buli Ndlovu

Executive Head of Marketing: Retail & Business Banking


Candice Goodman

Managing Director


Carl Ungerer

Head of digital


Carol Anne Gallarelli

Group Managing Director


Daniel Steyn

Head of Strategy


Danny de Nobrega

Managing Partner

Kilmer & Cruise

Danny Greeff

Digital Media Owner


Dashni Vilakazi

Managing Directors

The Media Shop

Deborah Whitlock

Head of Intergrated Strategy

Joe Public

Derek Coles

Managing Director


Dono White

Strategic Planning Director


Einstein Mwaita

Creative Director

Wetpaint Advertising

Elizabeth Mokwena

Marketing Director


Ethel Ramos

Managing Director

Avatar PR

Gabi Bernstein

Strategy Director

Gabi Bernstein Cosulting

Grace Cooper

Senior Strategist


Ille Potgieter

Managing Director

M&C Saatchi Abel

Isla Prentis

Intelligence Lead

Park Advertising (Tirisano)

Ivan Moroke



Jabulani Sigege

Executive Creative Director


Jaco Lintvelt

Industry Manager


Jason Harrison

Co-Founder & Group Managing Director

M&C Saatchi Abel

Johanna McDowell

Founder and CEO

IAS Agency Selection

Justine Drake

Executive Content Director

John Brown Media

Kagiso Mothapo

Senior Strategist

Brave Group

Katinka Pretorius

Managing director


Katlego Moutlana

Chief Strategy Officer

Promise Group

Kevin Ndinguri

Managing Director

UM Africa

Koo Govender


Dentsu SA

Leigh Tayler

Integrated Strategy Director

Joe Public

Lesego Kotane

Managing Director

King James

Lesego Moagi

Marketing Group Executive

The Building Company

Louise Johnston

Managing Director

Grey Advertising Africa

Lynne Krawchuk

VP PR, Media Relations and Digital

APO Group

Makosha Maja-Rasethaba

Partner: Head of Strategy

M&C Saatchi Abel

Marc Ashwell

Head of Integrated Marketing

RMB (Rand Merchant Bank)

Maxine Selmer-Olsen

Strategic Planner

Grey Advertising Africa / WPP Team Liquid

Megan Mitchell

PR & Influence Director

Old Friends Young Talent (OFyt)

Mia Roets

Experience Design Director

Joe Public

Michael Pearce

Managing Partner


Mogorosi Mashilo

Founder & Director


Mosala Phillips

Chief Marketing Officer

Old Mutual

Natalie Botha

Creative & Media Director Kantar


Nkululeko Vilakazi

Creative Director

Oliver Marketing (Ustudio)

Parusha Partab

Group Strategy Director

Wunderman Thompson

Quanita Salie

General Manager


Raphael Janan Kuppasamy

Art Director

Joe Public

Robert Grace

Co-founder & Head of Strategy

M&C Saatchi

Rosemary Baronetti

Strategy Director

King James

Sadika Fakir

Integrated Media & Digital Director

Tiger Brands

Samantha Condon

Client Partner


Sapho Dlangamandla



Sarvesh Seetaram

Director: Corporate and Group Marketing Strategy

Tiger Brands

Shehan Samarasinha

Director / Chief Strategy Officer


Shelley Atkinson

Executive Creative Director


SJ Naude

Executive Creative Director


Talent Rupapa

Digital Planner


Thabang Skwambane

Group CEO

Nahana Communications Group

Thabiso Lawrence

Senior Strategic Planner

Wunderman Thompson

Theo Spencer

Managing Partner Africa

Oliver Marketing (Ustudio)

Thulani Sibeko

Chief Brand and Marketing Officer

Standard Bank Group

Tshiamo Tladi

Head of Strategy: Retail & Shopper

King James Group

Wendy Bedforth

Brand Director

AB InBev

Wendy Bergsteedt

Group Head of Marketing

Coronation Fund Managers

Xavier Olivier

Founder & Managing Director

Dark Matter

Yasmin Kathoria

Brand Growth Director

Kantar Consulting

Zayd Abrahams

CMO / Financial Consultant


Zizwe Vundla

Marketing & Innovation Director

Diageo South Africa

Zumi Njongwe

Consumer Communication and Marketing Director

Nestle ESAR

Effie Awards South Africa is organised by the ACA with sponsors Nedbank, Sanlam, SAB, RMB, GIB, Aon, Investec and Metropolitan.

For more information visit the Effie Awards South Africa website at or visit

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.  

About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit

About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit or call the ACA on (010) 880 3399

Prepared for:
Association for Communication and Advertising (ACA) and Effie South Africa
Mathe Okaba – CEO ACA
(010) 880 3399

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