Because we gather information about the customers on the Association for Communication and Advertising (ACA) site, we feel you should fully understand the terms and conditions surrounding the capture and use of that information.
1. Tracking user information
Association for Communication and Advertising gathers the following information about our website users:
This information enables the ACA to better tailor our content to the readers' needs and help our advertisers better understand the demographics of our customer. Because we derive a portion of our revenue from advertising, providing such aggregated demographic data is essential in order to keep some of our services free to users.
2. Electronic newsletters
Users are invited to subscribe to Association for Communication and Advertising’s free electronic newsletters. The user’s email address is then added to our database. Customers can at any point unsubscribe from this mailing list. Instructions on how to unsubscribe is included in every newsletter.
The Association for Communication and Advertising occasionally conducts customer surveys as they aid our marketing department to better target content and product inventory to our audience. We do sometimes share the aggregated demographic information from these surveys with our advertisers and partners. User information is, however, never shared with any third party – except as noted previously.
4. Usage tracking
The Association for Communication and Advertising tracks user traffic patterns throughout the site and this information is correlated with data about individual users. The following data are broken down:
We also track and catalogue the search terms that customers enter into our search toolbar. This tracking is never associated with individual users.
6. Information use
The Association for Communication and Advertising uses information voluntarily given by our site users to enhance their experience of the site. This information can be used to provide interactive or personalised elements on the site, and create content specific to the interests of our users. We send out electronic newsletters regularly, and we create polls and message boards for users to participate in. The ACA does occasionally send out special edition newsletters when we think subscribers might be particularly interested in something we are doing. We use tracking information to determine which areas of our site users like and which areas of our site users don’t like. We do not track what individual users read, but rather how well each page performs overall. This data helps us continue to build a better service for you. We track search terms to measure what our users are interested in. We don't track which terms a particular user enters.
The ACA creates aggregate reports on user demographics and traffic patterns for advertisers and partners. This allows our advertisers to create more effective advertisements and target advertisements specific to the ACA users’ needs. We never share individual personal information with anyone – an advertiser will never know that a specific user clicked his or her ad. We use this information to tailor our content to suit the consumers’ needs and help our advertisers better understand who the Association for Communication and Advertising consumer is. We do not share information about individual users with any third party, with the exceptions noted previously.
7. Opt-out policy
Because the Association for Communication and Advertising believes in making your experience of our website as user friendly as possible, we give our users the following opt-out choices:
8. Unsubscribe policy
Users may unsubscribe from our electronic newsletters at any time by following the instructions contained at the end of each newsletter.
9. How to contact us