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Associated with us

Our Industry Affiliates range from non-profit organisations, to support and education institutions. We draw information from companies dedicated to statistical research and include organisations committed to raising the standard of South Africa’s creative work, while rewarding it through award ceremonies.

ABF (Advertising Benevolent Fund)

The Advertising Benevolent Fund has been created to help employees in the Advertising Profession who have fallen on hard times. (

AMF (Advertising Media Forum)

The Advertising Media Forum is a non-profit organisation that was set up to provide a common voice for the advertising and media profession, from senior staff to junior staff as well as those companies they represent. (

AMASA (Advertising Media Association of Southern Africa)

The Advertising Media Association of Southern Africa (AMASA) was formed in 1971 and since then is at the head of media education and training in South Africa. (

ASA (Advertising Standards Authority) 

The Advertising Standards Authority of South Africa (ASA) is an independent body set up and paid for by the marketing communications industry to regulate advertising in the public interest through a system of self-regulation. The ASA works closely with government, statutory bodies, consumer organisations and the industry to ensure that the content of advertising meets the requirements of the Code of Advertising Practice.

The marketing and communications industry created and pays for an independent group called the Advertising Standards Authority of South Africa (ASA). This independent group has the public’s best interest at heart as it was formed to address concerns raised by the public regarding advertising through a process of self-regulation. (

CAFE (Communications and Advertising Forum for Empowerment)

CAFE stands for the Communications and Advertising Forum for Empowerment. It is made up of Imagination Labs that were set up to inspire goals and then help to turn those goals into a reality.

Creative Circle

The Creative Circle is dedicated to raising the standard of South Africa’s creative work. It is a forum where the creative minds of the communications and advertising profession get together to share ideas, showcase creativity and discuss issues of common interest. (

DMA (Direct Marketing Association)

The Direct Marketing Association (DMA) is the professional body of the Direct Marketing fraternity in South Africa. It ensures growth, development and stability specific to direct marketers. (

GCIS (Government Communication and Information System)

GCIS stands for Government Communication and Information System – it is the mouthpiece for all forms of communication from the Government and is accessible to the public. (

LCA (Levy Collection Agency)

The Levy Collection Agency, more commonly known as the LCA was formed in 1997 by the marketing and communications industry of South Africa – including marketers, advertising agencies and the media, who together formed a trust, the Marketing Industry Trust (MIT) for the purpose of collecting funds to:

  • represent, protect and promote the interests of marketers and the marketing and advertising profession
  • conduct market research and provide marketing data
  • support the principle of self-regulation



MAPPP-SETA is a non-profit organisation that supports and facilitates education and training in the media, advertising, publishing, printing and packaging sectors. MAPPP-SETA is founded on the Skills Development Act and the Skills Development Levies Act. MAPPP-SETA assists organisations, which pay levies in our economic sector, to raise the skills levels of the sector making the sector more competitive and sustainable in the global market. (

MASA (Marketing Association of South Africa)

The Marketing Association of South Africa (MASA) focuses on carefully placing marketing workers among business, government and civil society. This association held its first general meeting on March 5, 2007. (

NAB (National Association of Broadcasters)

The National Association of Broadcasters (NAB) is a non-profit organisation funded by its members. They meet with policy makers regularly – on behalf of their members – to make sure a democracy and freedom of expression is maintained. The National Association of Broadcasters (NAB) is a non-profit organisation funded entirely by its members comprising of over eight organisations and hundreds of individuals working in the broadcasting and associated industries. The NAB meets regularly with Government, ICASA, the Regulator, Parliament and other policy makers in order to keep its members abreast of industry-related developments. (

SAARF (South African Advertising Research Foundation)

SAARF® is the name by which the South African Advertising Research Foundation is widely known. SAARF® provides data for target marketing by publishing media, audience, product and brand research. (


The South African Graphic Design Council (think) was established in 2001 to serve the needs of the design professional in South Africa. It is the only organisation in this country specifically catering for the graphic design community. Think works to provide an appropriate voice for the profession of graphic design in South Africa to its members, the public, government, and the business community. (

The Loeries

The Loerie Awards were first held in 1978, and is an initiative to support and grow television advertising. Today, the Loerie Awards include every area of brand communication including radio and print advertising, design, architecture, direct marketing, non-broadcast video, live events, and digital media. Since 2005, ‘The Loeries’ have grown into so much more than a mere awards ceremony, and now include activities such as a biannual magazine, an annual, and a DVD of the year’s leading brands and agencies throughout the calendar year. (

Industry Affiliates

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