Our mission

We believe in the power of creative leadership to drive sustainable change.

Our governing regulations

We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Regulatory Board Code which seeks to regulate advertising in the public interest.

The ACA is represented on relevant ARB committees and is actively involved in ongoing revisions to the code.

The ACA enforces self-regulation, and is steadfast in its promise to:

• promote agency and professional transformation in order to remove barriers that may prevent access for disadvantaged groupings
• discourage dishonest and undesirable practices in advertising and related fields of activity, and to promote self-regulation of advertising standards
• state commonly accepted practice in the profession, so that both advertisers and agencies are aware of their respective rights and obligations
• encourage fair remuneration for advertising and communications agencies
• be an advocate of advertising and freedom of commercial speech.

Meet our board

The future of advertising and communications is in safe hands

The ACA board is nominated and voted for by ACA member agencies and serves for one year, after which a new board is elected. In July 2020, Wayne Naidoo, CEO at Duke Advertising, was re-elected chairman of the 2020/2021 ACA board of directors, with Gareth Leck and Thabang Skwambane as vice chairs. Karabo Songo was also appointed to the Exco of the ACA.

Meet our executive committee

The ACA code of conduct is a shared vision.

We ask

that transgressions of the letter and/or spirit of these principles and code by members of the ACA be reported and dealt with in terms of the ACA Memorandum and Articles.