About us
Protecting today.
Inspiring tomorrow.
Who we are, what we do, and why the ACA is important.
Our mission
We believe in the power of creative leadership to drive sustainable change.
Our governing regulations
We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Regulatory Board Code which seeks to regulate advertising in the public interest.
The ACA is represented on relevant ARB committees and is actively involved in ongoing revisions to the code.
The ACA enforces self-regulation, and is steadfast in its promise to:
- promote agency and professional transformation in order to remove barriers that may prevent access for disadvantaged groupings
- discourage dishonest and undesirable practices in advertising and related fields of activity, and to promote self-regulation of advertising standards
- state commonly accepted practice in the profession, so that both advertisers and agencies are aware of their respective rights and obligations
- encourage fair remuneration for advertising and communications agencies
- be an advocate of advertising and freedom of commercial speech.
Meet our board
The future of advertising and communications is in safe hands
The ACA board is nominated and voted for by ACA member agencies and serves for one year, after which a new board is elected. In July 2022, Karabo Songo, Non-Executive Director at Brave Group was elected chairman of the 2022/2023 ACA board of directors, with Monalisa Zwambila as vice chair. Sharleen James and Thabang Skwambane were appointed to the Exco of the ACA.

Mathe Okaba
CEO
ACA

Mon-Lisa Zwambila
Vice Chair
CEO
Riverbed

Thabang Skwambane
Exco
Group CEO for Nahana Communications Group

Karabo Songo
Non-Executive Director
CEO
The Brave Group

Sharleen James
Exco
Group Director
King James Group

Wayne Naidoo
Chairman
CEO Duke Group

Adeshia Singh
Managing Director
Singh & Sons

Alison Deeb
Group CEO
Metropolitan Republic

Andrew Brand
Group CEO
99c Advertising & Communications

Ayanda Mbanga
CEO
Ayanda Mbanga Communications

Lebogang Sethole
Human Capital Executiveoup
Brave Group

Nombini Mehlomakulu
Director
Ebony & Ivory

Jarred Cinman
CEO
VMLY&R South Africa

John Dixon
CEO
Publicis Africa Group

Karabo Denalane
CEO
TBWA Hunt Lascaris

Louise Johnston
Managing Director
Grey Advertising

Luca Gallarelli
Group CEO
®

Sarah Dexter
CEO
MullenLowe South Africa

Gareth Leck
Group CEO
Joe Public United

Mpume Ngobese
Managing Director
Joe Public Ignite

Aileen Sauerman
Managing Director
Grey Advertising

Colett Naidu
Managing Director Integration

Graham Vivian
Chief Operating Officer
Nahana Communications Group

Leo Manne
Managing Director
Net#work BBDO

James Barty
Group CEO
King James Group
Meet our executive committee

Mathe Okaba
CEO
ACA

Mon-Lisa Zwambila
Vice Chair
CEO
Riverbed

Thabang Skwambane
Exco
Group CEO for Nahana Communications Group

Karabo Songo
Non-Executive Director
CEO
The Brave Group

Sharleen James
Exco
Group Director
King James Group
Meet our secretariat
Your go-to place for advice and consultation

Mathe Okaba
CEO
ACA

Melanie Platt
Executive Assistant to CEO
ACA

Ashogan Subban
Assistant Accountant
ACA

Sharon Bergmann
Financial Manager
ACA

Gugu Matsi
Portfolio Coordinator
ACA

Sarah Ndlozi
Office Administrative Assistant
ACA
The ACA code of conduct is a shared vision.

We are committed
to the transformation of the industry. After all, the future of our profession will be shaped by our actions today. Members are therefore expected to adhere to the ACA Transformation Charter and to comply with directives by the ACA to effect the principles and philosophy of the Charter.

We support
freedom of commercial speech and advertising for products and services that are legally sold, as long as such advertisements are legal, decent, honest, truthful and not harmful or misleading.

We believe
in healthy competition among our members, such as is appropriate in a free market economic system, but seek to ensure that competitive activity is at all times ethical.

We accept
that it is impossible to formulate precise rules to regulate a diverse and dynamic industry and therefore undertake to observe not only the letter but also the spirit of the General Principles and Code of Conduct.

We ask
that transgressions of the letter and/or spirit of these principles and code by members of the ACA be reported and dealt with in terms of the ACA Memorandum and Articles.

27 Fricker Road, Illovo, Johannesburg, 2196
010 880 3399 | ceo@acasa.co.za