About us

Protecting today.
Inspiring tomorrow.

Who we are, what we do, and why the ACA is important.

 

Our mission

We believe in the power of creative leadership to drive sustainable change.

 

Our governing regulations

 

We are the change we want to see. We therefore support the concept of self-regulation in advertising, and abide by the Advertising Regulatory Board Code which seeks to regulate advertising in the public interest.

The ACA is represented on relevant ARB committees and is actively involved in ongoing revisions to the code.

 

The ACA enforces self-regulation, and is steadfast in its promise to:

  • promote agency and professional transformation in order to remove barriers that may prevent access for disadvantaged groupings
  • discourage dishonest and undesirable practices in advertising and related fields of activity, and to promote self-regulation of advertising standards
  • state commonly accepted practice in the profession, so that both advertisers and agencies are aware of their respective rights and obligations
  • encourage fair remuneration for advertising and communications agencies
  • be an advocate of advertising and freedom of commercial speech.

Meet our board

The future of advertising and communications is in safe hands

The ACA board is nominated and voted for by ACA member agencies and serves for one year, after which a new board is elected. In July 2020, Wayne Naidoo, CEO at Duke Advertising, was re-elected chairman of the 2020/2021 ACA board of directors, with Gareth Leck and Thabang Skwambane as vice chairs. Karabo Songo was also appointed to the Exco of the ACA.

Wayne Naidoo

Wayne Naidoo

Chairman

CEO Duke Group

Mathe Okaba

Mathe Okaba

CEO

ACA

Karabo Songo

Karabo Songo

Vice Chairman

CEO
The Brave Group

Thabang Skwambane

Thabang Skwambane

Vice Chairman

Group Managing Director
FCB & Hellocomputer Joburg Group

Mona-Lisa Zwambila

Mona-Lisa Zwambila

Exco

CEO & Founder
Riverbed

James Barty

James Barty

Group CEO

King James Group

Adeshia Singh

Adeshia Singh

Managing Director

Singh & Sons

Alison Deeb

Alison Deeb

Group CEO

Metropolitan Republic

Andrew Brand

Andrew Brand

Group CEO

99c Advertising & Communications

Ayanda Mbanga

Ayanda Mbanga

CEO

Ayanda Mbanga Communications

Nombini Mehlomakulu

Nombini Mehlomakulu

Director

Ebony & Ivory

Jarred Cinman

Jarred Cinman

CEO

VMLY&R South Africa

John Dixon

John Dixon

CEO

Publicis Africa Group

Karabo Denalane

Karabo Denalane

CEO

TBWA Hunt Lascaris

Lebogang Sethole

Lebogang Sethole

Human Capital Executiveoup

Brave Group

Louise Johnston

Louise Johnston

Managing Director

Grey Advertising

Luca Gallarelli

Luca Gallarelli

Group CEO

TBWA/The Disruption® Company

Sarah Dexter

Sarah Dexter

CEO

MullenLowe South Africa

Gareth Leck

Gareth Leck

Group CEO

Joe Public United

Mpume Ngobese

Mpume Ngobese

Managing Director

Joe Public Ignite

 Aileen Sauerman

Aileen Sauerman

Managing Director

Duke Advertising

 Colett Naidu

Colett Naidu

Managing Director Integration

Wunderman Thompson SA

 Enver Groenewald

Enver Groenewald

Chief Executive Officer

Ogilvy South Africa

Graham Vivian

Graham Vivian

Chief Operating Officer

Nahana Communications Group

 Leo Manne

Leo Manne

Managing Director

Net#work BBDO

Sharleen James

Sharleen James

Group Director

King James Group

Meet our executive committee

 

 

Wayne Naidoo

Wayne Naidoo

Chairman

CEO Duke Group

Mathe Okaba

Mathe Okaba

CEO

ACA

Karabo Songo

Karabo Songo

Vice Chairman

CEO
The Brave Group

Thabang Skwambane

Thabang Skwambane

Vice Chairman

Group Managing Director
FCB & Hellocomputer Joburg Group

Mona-Lisa Zwambila

Mona-Lisa Zwambila

Exco

CEO & Founder
Riverbed

Meet our secretariat

Your go-to place for advice and consultation

Mathe Okaba

Mathe Okaba

CEO

ACA

Melanie Platt

Melanie Platt

Executive Assistant to CEO

ACA

Sharon Bergmann

Sharon Bergmann

Financial Manager

ACA

Ashogan Subban

Ashogan Subban

Assistant Accountant

ACA

Gugu Matsi

Gugu Matsi

Portfolio Coordinator

ACA

Sarah Ndlozi

Sarah Ndlozi

Office Administrative Assistant

ACA

The ACA code of conduct is a shared vision.

We are committed

to the transformation of the industry. After all, the future of our profession will be shaped by our actions today. Members are therefore expected to adhere to the ACA Transformation Charter and to comply with directives by the ACA to effect the principles and philosophy of the Charter.

We support

freedom of commercial speech and advertising for products and services that are legally sold, as long as such advertisements are legal, decent, honest, truthful and not harmful or misleading.

We believe

in healthy competition among our members, such as is appropriate in a free market economic system, but seek to ensure that competitive activity is at all times ethical.

We accept

that it is impossible to formulate precise rules to regulate a diverse and dynamic industry and therefore undertake to observe not only the letter but also the spirit of the General Principles and Code of Conduct.

We ask

that transgressions of the letter and/or spirit of these principles and code by members of the ACA be reported and dealt with in terms of the ACA Memorandum and Articles.

27 Fricker Road, Illovo, Johannesburg, 2196

010 880 3399 | ceo@acasa.co.za

COPYRIGHT © 2020 Association for Communication and Advertising